Transforming VM Modular:
Crafting a Luxurious Online Presence
A case study on elevating a furniture brand’s digital identity to reflect precision, luxury, and organized living.
Team
Brand Designer, Copywriter, UX/UI Designer (That’s Me), & Webflow Developer
My Role
UI Design, Web Design, Wireframing, Prototyping, Components & Styles
Details
Industry
Home Furniture
Date
November 2023
Tools
Whimsical & Figma
About VM Modular
VM Modular stands as a beacon of innovation in the Indian home furniture industry. Redefining the essence of urban living with every piece of furniture they craft. VM Modular reimagines urban living spaces as bastions of comfort, smart design, and intimacy. Their modular kitchens, wardrobes, and cabinetry are not just furniture; they are the symphonies of meticulous craftsmanship, meticulously designed to transform your living space into an oasis of comfort, design, and intimacy.
Problem Statement
VM Modular's dated online presence suffered from high bounce rates due to its old-fashioned aesthetics, non-intuitive structure, and a lack of brand-aligned visuals. This misalignment miscommunicated the company's dedication to luxury and efficiency, prompting an urgent need for a transformative digital rebranding.
Key Problems
High Bounce Rates
Outdated Design Aesthetic
Poor User Experience
Non-responsive Design
Weak Branding
The Solution
My solution centered on constructing a user experience that mirrored the sophistication of VM Modular while addressing the users' quest for a seamless journey. The website was rejuvenated to communicate luxury, efficiency, and the company's vision for organized, serene living spaces.
The website was reborn as an emotional, welcoming, and organized digital haven.
Mood board from initial discussion
Key Takeaways
From Discussions
to Wireframes
The course was set. The challenge now was to sketch the bones of website. Wireframes came first, discussed and refined with stakeholders, especially focusing on a mobile-first design to cater to 60% of VM Modular visitors browsing on the go.
Dressing Up the Digital Space
An elegant color palette & readability with sophistication, amplifying VM Modular’s high-end allure.
Style Guides
These style guides established the rules and standards that ensure a consistent visual identity.
With the foundation laid, it was time to sculpt.
The wireframes evolved into pixel-perfect UI designs, supported by a comprehensive component library to ensure consistency and ease the development handover.
Projects List Page & Details page
Seamless Mobile Experience
Recognizing that a staggering 60% of VM Modular's site traffic was mobile, responsiveness was not just a need but a cornerstone of our redesign strategy.
Presenting The Vision:
Approval & Applause
Screenshots from our Google Meet reveal the moment of truth: the final designs met with nods of approval from the stakeholders. They saw their brand's future in those pixels.
From Pixels To Programming
Once the digital blueprint received its stamp of approval, the development wizards began their craft, turning design into reality—a reality you can now experience firsthand through the live website link.
Other Projects
Finedeeds
UX Strategy | UX Design | UI Design
Team Codesign
Web Design | Visual Design
